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Influencer Insider
Guide .
Ever wonder how brands get influencers to post their products? Do you want to work with influencers but you're not sure how to get started or if your brand is ready?
We got you!
IIG was created for business owners and marketing professionals who have always been curious about influencer marketing but don’t know where to start.
IIG takes you through the four stages that make up a successful influencer marketing campaign:
1) Research + Vetting
2) Negotiation + Contracting
3) Briefing + Content Review
4) Coverage + Metrics + Recap
Plus an extensive glossary and free templates to help you get your program off the ground immediately!
IIG has everything you need to launch and execute a seamless campaign with influencers of all levels (nano - celebrity).
Become the influencer marketer you’ve always wanted to be.
Let influencers tell your brand story.
UNparalleled intel from the brand side
(you’re not getting this type of insight or access to how brands work in any other book or course, promise)
People who work on the brand side don't typically divulge their secrets. Brand managers at big companies and agencies may be under NDAs and frankly are way too busy and in the weeds to share any of the secret sauce. IIG has all the tea on how to build your influencer marketing strategy from the ground up.
There is a ton of guidance out there from the perspective of the influencer, but very little geared toward brands wanting to explore influencer marketing. IIG was created to fill that void.