Everything you need to know to start working with influencers

After reading IIG, you’ll master:

  • How to source the right influencers

  • How to expertly negotiate so you get the best deal and the best content

  • How to brief influencers on your messaging in a way that produces content that drives action

  • How to showcase a program and merchandise it for your founder, boss or other key stakeholders

You’ll also get:

  • A detailed glossary outlining key industry terms you need to know

  • A template bundle that includes a comprehensive program tracker, creative brief and recap deck

  • A list of 40 industry partners that can help streamline your campaign (for informational purposes, not a list of endorsed companies)

Why Influencer Marketing?

Reaching your desired audience is an art and a science. There are a ton of ways to do it, but it is undeniable that influencer marketing is the most efficient and in many cases, the best bang for your buck.

Nearly any business can benefit from some form of influencer marketing. Because of the scalability, it’s an avenue worth exploring with very little downside.

Whether you’ve dabbled in the past or this is a whole new world for you, IIG is laid out in a way that simplifies the process of building a campaign from scratch, at any budget level.

People purchase products when they feel connected to the recommender. Influencers have turned the advertising world upside down because it was the first time brands were humanized and accessible.

The Influencer Marketing Industry is set to grow to approximately $21.1 Billion in 2023

Influencer Marketing Hub

If you’re ready to amplify your brand awareness and increase sales, you need IIG.

This is the space between you and a captivated audience

YOU MAy HAve AN AMAZING PRODUCT OR SERVICE. YOU MAY HAVE A LOYAL CUSTOMER BASE.

IMAGINE EXPANDING YOUR REACH AND ENGAGEMENT VIA THOSE WITH AUTHORITY.

You’ve found yourself here. You are interested in working with influencers and content creators to help amplify your message on social media (and beyond).

Influencer Marketing is a powerful tool that brands of all kinds use as a staple in their marketing mix.

We’ve broken down the barrier to kicking off a successful influencer marketing campaign with a 4-step framework that any brand can master.

You don’t need to hire a full-time influencer marketer just to get started. This guide was designed by an industry vet who has worked with hundreds of influencers and managed millions of dollars in budgets.

The guide was designed for those looking to kick start an influencer campaign or level up an existing program.

This is what founders, brand managers, STUDENTS and agency professionals had to say

  • “As I begin my career in business and marketing, this is pure gold”

    Aside from the clean, bright and simple to navigate feel of this guide, I am blown away by the content. I’ve never seen anyone break down how influencer marketing works in such a clear way. The email samples and other templates set this guide apart from everything else I’ve seen.

    -Sam Stedry, DePaul University Undergraduate Student - Driehaus College of Business

  • “I wish I had this guide when I started my career 5 years ago!”

    I started my career in influencer marketing 5 years ago. My boss was an SVP and very busy. I had little face time with leadership so I took it upon myself to learn as much as I could to grow and scale the programs I was working on. I wish I had a guide like this when I started! We didn’t set KPIs or properly collect data. I strongly recommend this guide for anyone kicking off their career in the influencer marketing space!

    -Kiley Raybould, Influencer Marketing Lead at EBY

  • "IIG is like having a consultant on-call"

    Katie has been consulting my team for the last 6 months and when she sent me IIG, it was like a tangible version of everything we've been working on together in our consulting sessions. Her way of breaking down all the parts of a campaign is clear and strategic. I am so glad she put her knowledge into this guide for others to benefit from.

    -Kiersten Aldridge, Director of Social Media, LevLane Agency

  • "This guide has taken most of the guesswork out of standing up an influencer program"

    I am in the process of building up an influencer marketing program so this guide came at the perfect time. Reading it cover to cover gave me a sense of focus as I started the process of hiring influencers for the first time. As I work through my strategy I find myself referencing the glossary and templates regularly. It is so incredibly helpful having something like this to ensure success in this inaugural program.

    -Colette McLaughlin, Senior Communications Manager, Reputation